For multi-platform advertisers

Run Google and Meta like one account.

Multiple ad platforms. Multiple attribution models. Sets of numbers that never quite agree. Cleverloop reconciles Google, Meta, and Amazon into one honest read, with GA4 and CallRail joined in, and tells you, in dollars, where the next budget unit is genuinely incremental.

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The reconciliation problem

Two platforms, two stories. Neither matches the bank.

Each ad platform marks its own homework. Meta claims credit for a purchase. Google claims the same purchase with a different attribution window. By the time the quarterly review lands, ROAS has drifted from reality and the budget conversation is already off the rails. The fix isn’t another dashboard, it’s a single source of truth.

Without reconciliation

Add the platforms up. Argue about the gap.

Google reports 4.2x ROAS. Meta reports 3.8x. The blended number in your warehouse is 3.1x. Nobody can tell you which channel earned the next dollar, only which one claimed it loudest. Decisions wait for next quarter’s attribution review.

With Cleverloop

One warehouse. Every conversion deduplicated.

Conversions land in one place, joined to the click that produced them. Platform claims become inputs, not answers. The ROAS that makes it to the brief is the one your finance team will recognize.

How Cleverloop helps a multi-platform team.

Three pieces of the platform earn their keep when spend is split across channels.

01

One read, every channel.

Spend, conversions, creatives, and search terms reconciled into a single source of truth. The same numbers feed the brief, the analysts, and the agents, never three contradictory platform claims and a spreadsheet that tries to split the difference.

02

Cross-Campaign Intelligence.

The agent that watches for cannibalization between brand and non-brand, paid and organic, retargeting and prospecting. Tells you when one campaign is eating another’s lunch, and what to pause first.

03

Account-relative benchmarks.

Each channel is judged against its own ninety-day history, not against an industry average that doesn’t look like you. Meta’s 4x ROAS is a crisis or a celebration depending on what your Meta did last quarter.

What lands in your inbox

One brief. Every channel. One ranking.

The Morning Brief doesn’t hand you three reports to stack-rank in your head. It hands you a single ranked list of actions, each with the dollar impact attached and the channel they belong to.

  • One health score per channelPlus an account-level composite that finance can trust.
  • Cannibalization, surfaced as dollarsNot a chart. A line item: $1,180/wk recoverable.
  • Audience overlap, measuredThe retargeting pool that’s also being prospected by Meta lookalikes, flagged before it scales.

Connected to the platforms your team already runs in.

Live coverage across every major spend channel, with the data sources your attribution depends on.

See every channel reconciled on your accounts.

Thirty minutes. We connect a sandbox, run the loop on your spend, and show you the cannibalization line items in plain English.

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